Welcome to Digital Mermaid Japan!

Digital Mermaid Japan: Web Magazine & Community for Japanese Online Executive Assistants, Virtual Assistants, and Chiefs of Staff Aiming for the Next Stage focusing on AI and Overseas Information (English, Foreign Languages)
Welcome to Digital Mermaid Japan!
We are an online information media and community for Japanese native online executive assistants, virtual assistants, chiefs of staff, and freelance assistants who utilize AI and foreign languages (English) to aim for the next stage.
We call these new online assistants “Digital Mermaids”.
The Future of Japanese and Global Business Pioneered by Digital Mermaids
Digital Mermaids are online executive assistants, virtual assistants, and chiefs of staff that provide one answer to the various challenges Japan faces today. In situations where women’s reskilling, labor shortages, and small-scale digital transformation are required, Digital Mermaids become modest agents of change.
By utilizing new skills and technologies to provide efficient and high-quality services, Digital Mermaids enable small and medium-sized enterprises, which account for 90% of Japan’s businesses, as well as entrepreneurs and managers who work individually on social media, to achieve greater results at lower costs.
Furthermore, Digital Mermaids play an important role in supporting both inbound and outbound movements for Japan’s overseas expansion. With their information processing capabilities using AI-supported language skills, they greatly contribute to the development of cross-border businesses. They flexibly support various situations such as Japanese companies and entrepreneurs expanding overseas, and foreign companies and entrepreneurs entering the Japanese market.
The Origin and Symbolism of the Name “Digital Mermaid”
The name “Digital Mermaid” was coined by the founder, Tomoe Kobayashi, inspired by the term “Digital Centaur” that appears in Masahiro Watanabe’s book “Jobs That Will Feed You in 10 Years, Jobs That Won’t: How Occupations Will Change with AI and Robotization.”
In Watanabe’s book, Digital Centaurs are said to be professionals who harness AI technology, utilize advanced intelligence, sensibility, and language skills that only humans possess, and perform exclusive tasks such as doctors and lawyers. On the other hand, executive assistants, virtual assistants, chiefs of staff, and clerical jobs are considered to have a high possibility of being replaced by AI and robotization, and are expected to disappear in the future.
However, Tomoe Kobayashi believes that executive assistants, virtual assistants, chiefs of staff, and clerical jobs will continue to remain while evolving and transforming. Just as typewriters have changed to word processors and then to computers, executive assistants, virtual assistants, chiefs of staff, and clerical jobs will continue to evolve and transform by incorporating different technologies at each stage.
In fact, out of the 271 occupations listed in the 1950 U.S. Internal Revenue Service’s occupational list, only elevator operators have disappeared. Occupations themselves surprisingly do not disappear easily.
Also, if we examine Greek mythology, the centaur (horse-man) used as an example by Watanabe is a symbol of high combat power, aggressiveness, ferocity, and the power to drive out others, accompanied by images of conflict and victory.
In contrast, the reason we chose the mermaid is that in the myths, fairy tales, and legends about mermaids left in various places, they are considered messengers of peace and prosperity. Mermaids are attractive, curious, use magic, mysterious, maintain a connection with nature, and possess flexibility as shapeshifters. Above all, in Japan, an island nation surrounded by the sea and rich in beautiful rivers and lakes, there are many legends of mermaids in the sea, rivers, and lakes.
In the future where AI and robotization progress, we want to depict an image of richness and peace like the world of Rachel Carson’s “Sense of Wonder,” which celebrates the mystery of marine life, rather than an image of a desolate battle where we compete with each other. That is the reason for using Digital Mermaid instead of Digital Centaur, and Tomoe Kobayashi believes that executive assistants, virtual assistants, chiefs of staff, and clerical jobs will continue to play an important role for that purpose.
Strategic Use of the Mermaid = Female Gender Image
Evoking the “female” gender image of mermaids may be controversial, but please consider it a strategic choice as a kind of antithesis to the strong “male” gender image evoked by centaurs.
While Japan is a member of the developed countries, it has a large gender gap, and there are many examples of talented women working as online executive assistants, chiefs of staff, and virtual assistants. This option is very attractive for women who have no choice but to interrupt their careers due to childcare, nursing care, etc.
Moreover, regardless of gender, people with a supportive temperament, a strong generalist tendency, and individuals/talents who can demonstrate their abilities behind the scenes rather than standing out, the value of such “feminine” work is being emphasized more than ever before.
This is because, unlike the image of assistants who performed standardized clerical work during the period of high economic growth characterized by mass production and mass consumption, today’s executive assistants, virtual assistants, and chiefs of staff are specialists who require advanced skills, sensibility, and patience to constantly organize, change, and sustain the operations of business entities that change moment by moment in the VUCA era.
In today’s era, there is no longer a uniform “mere clerical” job, and various specialists in clerical work are thriving to respond to the diverse and rapidly changing business scenes, much like the diversity of the sea.
And Digital Mermaids represent precisely these new-era executive assistants, virtual assistants, and chiefs of staff as game-changers with various experiences, skills, and personalities.
Digital Mermaid Japan: Your Gateway to Talented Japanese Online Executive Assistants, Chiefs of Staff, and Virtual Assistants
Attention foreign entrepreneurs! Are you looking for highly skilled, bilingual Japanese online executive assistants, chiefs of staff, or virtual assistants to help grow your business? Look no further than Digital Mermaid Japan.
At Digital Mermaid Japan, we are a web magazine and community dedicated to connecting you with the best Japanese online talent. Our “Digital Mermaids” are experienced professionals who leverage AI and their exceptional English and foreign language skills to help you achieve your business goals.
Unlock the Potential of Your Business with Digital Mermaids
Japan is renowned for its hardworking, dedicated, and highly educated workforce. However, finding the right bilingual talent can be a challenge. That’s where Digital Mermaids come in.
Our Digital Mermaids are adept at utilizing cutting-edge technologies and their language skills to provide top-notch support for your business. Whether you need help with administrative tasks, project management, or cross-border communications, Digital Mermaids are here to assist you every step of the way.
By partnering with a Digital Mermaid, you can tap into the vast potential of the Japanese market and beyond. Our talented professionals will help you navigate cultural differences, overcome language barriers, and achieve success in your global ventures.
Why Choose Digital Mermaids?
When you work with a Digital Mermaid, you’re not just hiring an assistant – you’re gaining a valuable partner who is invested in your success. Our Digital Mermaids are:
- Bilingual: Fluent in English and Japanese, with some even proficient in additional languages.
- Tech-savvy: Skilled in leveraging AI and other digital tools to streamline your operations.
- Experienced: Equipped with diverse backgrounds and expertise to support your unique needs.
- Flexible: Able to adapt to your schedule and work style, no matter where you are in the world.
Discover the Legend of Digital Mermaids
In Japanese folklore, mermaids are symbols of good fortune, wisdom, and adaptability. At Digital Mermaid Japan, we embody these qualities and more. We are your trusted guides in navigating the ever-changing business landscape, helping you achieve your goals with grace and efficiency.
Join the Digital Mermaid Japan community today and discover a new era of online collaboration. Connect with us on social media or visit our website to learn more about how our Digital Mermaids can help elevate your business to the next level.
Your success is our success. Let’s work together to create a brighter, more prosperous future.